Your hair is naturally made of a protein called Keratin. When hair gets damaged, it loses this protein. This shampoo is infused with Hydrolyzed Keratin Protein which fills in the gaps in your hair strands, acting like a "cement" to repair damage and make your hair look full and healthy again.
Yes, this is exactly what it does best! The description promises a "Miracle Makeover." The Keratin and Argan Oil work together to coat each hair strand, taming the frizz and making even the most unruly hair lie down soft, smooth, and revitalized.
Absolutely. It is designed for "overprocessed hair." If your hair has become dry like straw due to rebonding, coloring, or heat styling, this shampoo gently cleanses while restoring moisture, bringing the shine back to damaged hair.
No. It creates a perfect balance. While Coconut Oil and Argan Oil provide deep nourishment, the cleaning agents (like Sodium Lauryl Ether Sulphate) ensure that dirt and grease are washed away effectively. You get clean scalp + soft ends.
Yes, it is "Ideal for daily use." It is gentle enough not to strip your hair's natural moisture, making it perfect for gym-goers or people who need to wash their hair daily
Just like your body needs protein, your hair needs it too. Hydrolyzed Soy Protein penetrates the hair shaft to strengthen it from the inside. It improves the texture of your hair, making it less likely to break while combing.
Don't rush!
Wet your hair thoroughly.
Massage the shampoo into a rich lather.
Rinse and Repeat: If your hair is very dirty or oily, shampooing twice ensures that the Keratin gets a clean base to work on.
While this shampoo is very moisturizing, for the best "Miracle Makeover," we always recommend following it up with a bellacast hair conditioner. The shampoo opens the cuticles to clean and deposit Keratin, and a conditioner helps seal those cuticles back up, locking the smoothness in for longer.
Yes. Split ends happen when the hair's protective layer breaks. Since this shampoo is packed with Hydrolyzed Keratin and Soy Protein, it helps temporarily bond the split ends together, making your hair look smoother and healthier until your next trim.
Yes! It contains Sodium Lauryl Ether Sulphate (SLES) and Coconut-based cleansers (Coco Amido Propyl Betaine). This combination creates a rich, creamy lather that cleans dirt and oil effectively without much effort, leaving your scalp feeling super fresh.
